Pluto7 along with Google Cloud assisted APCO worldwide to analyse their data building a Data Analytics Platform

Introduction

APCO Worldwide is an independent global public affairs and strategic communications consultancy. With more than 600 employees in 35 worldwide locations, it is also the second largest independently owned PR firm in the United States. 

Why Pluto7?

Pluto7 is an Artificial Intelligence, Machine Learning (“ML”) and Data Analytics Services Company with domain expertise in retail, manufacturing, hi-tech, automotive and healthcare verticals. APCO is looking for a partner in data-warehousing/smart analytics to drive breakthrough co-innovation for higher revenue and profitable growth and with our Data and Analytics award-winning depth in Google Cloud combined with ML Specialization and domain we provide unique innovative services and solutions. 

Solutions

APCO desired to analyse the data of surveys, tweets and news articles from around the world captured via multiple sources. The customer wanted to leverage ML and Ai for developing an Advanced Data Analytics Platform that can provide deep insights from the raw info which was otherwise impossible for humans to achieve. The goal was to study the opinion, sentiment and behavior of the common man across the world for the plethora of burning topics in the most efficient way possible.

The team of experts at Pluto7 translated the business requirement of the customer into the technical solution sitting on top of the niche services available on Google Cloud Platform (GCP). A standalone serverless Data Analytics Platform was developed to host the semi structured data from the concerned data sources. Next, the raw data was transformed into the actionable intel leveraging state of the art NLP APIs from Google Cloud and the custom codes as per the business logic.

Results

The engagement with APCO, led to the development of the Data Analytics Platform which can serve as the starting point of their journey of accomplishing a “Digital Twin” for their business processes. After completion of the agreed scope of work, the following artifacts were handed over to the customer:

• Specifically configured Google Cloud Platform as per the needs of the APCO team with  appropriate billing mechanisms in place.
• Data lake with relevant security and data lifecycle management considerations to accept raw data feeds from various sources
• Centralised data warehouse sheltering the ready to use information by BI tools