Transform Your Supply Chain Planning and Marketing Strategies with Google Cloud and SAP Integration
May 6, 2025 | Manju Devadas
Blog / Walking the Supply Chain Tightrope: Protecting Margins in a Volatile World with Planning in a Box on Google Cloud
If you’ve spent two decades in the supply chain, you know this truth: volatility isn’t a phase—it’s the new baseline.
Over the years, I’ve sat in too many rooms watching margin erosion play out in slow motion. I’ve heard the same chorus—“we forecasted wrong,” or “tariffs killed our costs,” or worse, “we didn’t see it coming.” Whether you’re running shoes or semiconductors, the margin pressure is relentless. I’ve seen companies tie up millions in working capital with bloated inventories while simultaneously running out of key SKUs during promotions. That tightrope—between overstock and stockout—has never been shakier.
Let’s take something as everyday as a sneaker. Retailers might sell it for $120, but dig into the unit economics and only $30 of that covers production. The rest? It vanishes into a maze of freight, duties, distributor fees, markdowns, and marketing. And when tariffs or supplier costs jump unexpectedly, it doesn’t take long to see profit bleed out. Multiply that across thousands of SKUs, and you get the picture.
The problem? Most supply chains are running blind. Data is siloed—stuck in SAP, Oracle, Kinaxis, NetSuite, Excel, and half a dozen other systems that don’t talk to each other. Forecasting is still backward-looking, based on stale assumptions. Tariff impact analysis is reactive. And scenario planning? For many, it’s still a spreadsheet exercise.
Planning in a Box on Google Cloud rethinks the structure of planning.
It starts with the foundation: clean, connected data. Planning in a Box functions as both a Master Data Management (MDM) layer and a Control Tower or a Digital Twin. It pulls together data from everywhere—SAP, Salesforce, logistics feeds, PDFs, emails, sensor data—into a centralized master ledger. This becomes the single version of truth that planning decisions can finally trust.
From there, we layer in something powerful: Pi Agent, an AI-powered planner that lives on Google Agentspace. Think of it as your smartest planner, with infinite capacity and real-time awareness. It doesn’t just run static forecasts. It learns, reacts, and simulates.
Case Study: A manufacturing giant reduced planning and scheduling errors by centralizing data on inventory, machine capacity, resources, and lead times into a unified data foundation with Planning in a Box.
Here’s where the real shift happens. Pi Agent doesn’t just give you better numbers. It changes how you think about planning:
Think about how a rideshare platform works. It knows in real time where riders are, where drivers are, what pricing makes sense, and where demand is trending next. That’s the model Pluto7 has applied to the supply chain.
Our multi-agent system works like this:
Together, these agents work under Pi Agent’s orchestration, enabling a live, responsive network instead of a static supply chain.
We’re not going back to predictable demand, stable trade policies, or easy inventory turns. What we can do is get smarter, faster, and more connected. Planning in a Box and Pi Agent don’t just offer more automation—they offer a different planning paradigm, built for a world where volatility is the only constant.
If you’re still relying on siloed systems and quarterly reviews, you’re planning for a world that no longer exists. It’s time to shift from reactive to proactive—from fragmented to orchestrated. And that starts by turning your supply chain from a spreadsheet to a system that can think, learn, and adapt—just like the world around it.
Let’s talk.
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