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Transform Your Supply Chain Planning and Marketing Strategies with Google Cloud and SAP Integration

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Augment your Data with Google Datasets for a 360-Degree View

Bridge Supply Chain and Marketing With Google Datasets for Exceptional Customer Experience

Know your customers like never before. Supercharge your insights by integrating ERP data with Google Adtech, Google Trends, and more for live demand signals and customer preferences. Strategically sense demand in real-time, plan, and position inventory dynamically to ensure the right products reach the right audience at the right time with the right message.

Get accurate insights 10X faster with Generative AI.

Insight-Driven Supply Chain Intelligence with
Google Datasets

Google AdTech

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Get insights into customer behaviors and search trends. Anticipate market shifts and product demand with Google AdTech data. With campaigns and ad insights, preemptively address demand surges, fine-tuning inventory.

Google Trends

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Get a glimpse into evolving consumer interests and search patterns. Harness the real-time insight from Google Trends to forecast demand shifts, ensuring timely adjustments to inventory and operations, keeping pace with market dynamics.  

Google Ad Mob

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Learn user engagement patterns and preferences within mobile applications. Understand which products or services are gaining traction and forecast demand based on user interactions and ad responses in apps, enabling proactive inventory adjustments and resource allocation.

Google Campaign Manager

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Get valuable insights into ad campaign performance and audience engagement. This data is valuable in predicting product popularity based on campaign traction, adjusting inventory in anticipation of promotional surges, and aligning supply chain strategies with marketing initiatives for smoother operations.

Google Ad Exchange

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Get in-depth insights into ad performance and audience preferences, helping planners anticipate demand based on ad traction and adjust inventory and sourcing strategies. Refine targeting and pricing strategies, ensuring resonant campaigns and timely product availability.

Google AdSense

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Know your audience preferences and content engagement. Predict demand by tracking popular content linked to products, guide campaign strategy, create hyper-personalized messages, optimize outreach and sales potential.

Planning in a Box

Generative AI enabled Decision Intelligence Platform seamlessly integrates your ERP data with Google Datasets to bring Marketing Intelligence to your Supply Chain.

Trusted By

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One Data Platform, Infinite Insights

  • Accurately predict short-term and mid-term demands and understand emerging market signals.
  • Minimize waste and reduce inventory carrying costs across warehouses and distributors.
  • With richer data insights, achieve seamless alignment between sales, operations, and production for efficient planning.
  • Draw insights from combined data to create targeted marketing strategies that resonate deeply with consumers.
  • Leverage market intelligence from Google Datasets for robust budgeting and revenue projections.

Success Stories

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    Tacori achieved better order planning and marketing analytics with Google Cortex, BigQuery, Vertex AI, and Looker.

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    Lixil implemented Preventive Maintenance Machine Learning Models leveraging Google Cortex, BigQuery, and Vertex AI.

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    Ulta Beauty deployed ML models to accurately predict the delay and quantity of their products using Google Cortex, BigQuery, Vertex AI, and Looker.

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    Enhancing Planning with External Datasets

    Explore how external data sources help you gain a more holistic understanding of the factors that influence demand.

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    Generative AI for Demand Planners

    5 Priority Use Cases where external datasets and Generative AI are revolutionizing demand planning.

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    Innovations In Inventory Management

    Manage supply chain disruptions, real-time inventory management with event-based architecture.

Bring Marketing Intelligence to Your Supply Chain with Google Datasets